Understand  Web Traffic Ranking for Sales Success

Every blog owner, website developer, or article writer needs to understand the theories of web traffic ranking in order to use the SEO technology to their advantage. Without understanding how web traffic ranking works, you put your business at risk of never getting any traffic.

Web traffic ranking is a worldwide popularity contest. What your ranking tells you is how you compare against others who are just like you. If you are a sports site, then you are ranked against other sports site. If you own a website that sells cures for balding, then you are ranked against other bald cure sites. By knowing where you stand against your competitors, you can better target all of your advertising.

In the real world, when you go into a store, you are counted. Your grocery store knows how many people came into their store on any given day. They also know the percentage of people who made a purchase and for what amount. They keep even better information on you by using “discount cards” which actually track the exact products that you buy.

You can do this same kind of tracking online. By reading your website logs, you should know how many visitors came to your site. You should also know if they clicked to another page on your site, or if they left altogether. If they came to your site and left, then you have a problem. If they came to your site, perused every page and then made a purchase, then you are doing something really right!

Knowing how your website ranks against others like you is vitally important if you plan on making a success of your online business. You need to know why you rank lower than others if you are going to fix the problems you have. The more information you gather to get yourself ranked higher, the more sales you will make.

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