Pros And Cons Of Video Lead Capture Pages

Video lead capture pages - It seems everywhere you go these days, marketers are always telling you how good using video is for your lead capture / squeeze page.

But is it really the case?

Well, the truth is that there are always 2 sides to every story -- there are pros as well as cons.

Here go the pros:

The number one point in support for video lead cpture pages is going to be with video, visitors can hear your voice and/or your face. This helps to identify that you are a real human and not just some scammer hiding behind a computer.

The secondary positive point is that with video, you are able to demonstrate your offer better. For example, if you're showing someone how to use a piece of software then using video to illustrate would be better than using text since it's clearer..

The third positive point about using video is that you are able to connect with your audience better. Let's face it, which one would connect with you deeper -- someone who uses text to explain his offer, or someone who uses video?

So what are the cons then?

The first point in contra for video lead capture pages is going to be video file size is a lot bigger than text. So your visitors might experience a lag in the video such as the video cuts up while it's streaming.

And the second negative point is that with video, visitors can't skim around like they can when you use a text squeeze page. This means they have to spend much more time getting the information and message from your video (compared to from your text).

The third point in contra will be it takes more effort and time to create videos than text. A lot of experts tell you that it's actually faster to create videos rather than text. That is only true if you're casually speaking or interviewing someone as part of a normal conversation.

When it comes to your lead capture / squeeze page though, you must convince them within SECONDS so that they want to join your list. This means the video you produce can't just be the "normal conversation" quality.

It needs to be AWESOME! And the way to produce awesome video is to prepare your script first -- which means you need to write out and prepare the text in the first place.

Whether you choose to use text or video lead capture pages, your opt-in conversion better be high so that you don’t waste your marketing efforts. To make sure your opt-in conversion is as high as possible, use these pre-made lead capture / squeeze page templates that have been proven to convert highly.