Before You Use Lead Capture Script -- Read This...Using lead capture script to create lead capture pages is okay, but it’s not that great. What do I mean by that? You see, the design quality of lead capture pages created by using a lead capture script is not that good. Before I tell you a good alternative to using a lead capture script, allow me let you in on 3 of the biggest mistakes when creating your lead capture / squeeze page, so that you can avoid them. Number one. Too much beating around the bush (aka long-winded). You'll find this important because people are very busy and they don't have much time to pay attention to your offer. To avoid this problem you should come right to the point and tell your visitors what your free offer is about, along with benefits they can get if they subscribe to your list. Also include the problems that will be solved by your free offer. 2nd, ONLY using video (and no text at all) to explain what your offer is about. This is usually a critical factor because not everyone likes to watch video. There are still a large number of people who prefer text to video. Yes video might be very popular today, but that does not mean you should exclude using text completely. To avoid the bad outcomes of this recurrent error you will need to include both video and text on your squeeze page. And lastly, creating a lead capture page / squeeze page that is ugly and unprofessional in design. This is not good because people who don't know you yet judge you by the design of your lead capture page. If it's ugly and unprofessional, then they will view the creator of the page (YOU) as the same -- unprofessional. And this is likely to trigger the word "scam" in their heads. This can be avoided by using lead capture / squeeze page that is professionally designed, yet not too flashy that it distracts the attention of your visitors. Now that you know the 3 big mistakes above, be sure to avoid them when you create your lead capture page. At the start of the article I promised you an alternative to using a lead capture script. The alternative is to use pre-made lead capture / squeeze page templates that are professionally designed and have been proven to convert highly. Clik the image below to see what I mean… |
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