Lead Capture Page Design

You ask “what is the best lead capture page design?”

The answer to that is:
It’s relative because different people have different opinions and preferences. You ask person A and he says design X is the best. Then you ask person B and he says design Y is the best.

Instead of focusing on which lead capture page (or squeeze page) design is the best, a better question to ask is: “which lead capture page design has the highest opt-in conversion?”

Since our goal as internet marketers is to make money as much as we possibly can, a lead capture page with great design but which converts poorly is of no value to us. So when you think of lead capture page design, make sure to always prioritize conversions instead of good-looking nice designs.

Before I show you some lead capture page design that is both high converting and also professionally-designed, allow me to explain a little bit about lead capture page (also known as squeeze page).

A lead capture page is really a simple web page whose one and only purpose is to collect the contact information of visitors. The contact information collected is typically in the form of a name and email address.

Why should you bother to get the contact information of visitors?

The reason is pretty straightforward, really. People don’t buy at their first encounter with you. This is especially true when it comes to buying online. They don’t know who you are and they can’t see you. For all they know, you can just run away the moment they hand you their credit card.

To counter this problem, you need to follow up with them to build trusting relationships with them. Once they get to know you better and deeper, selling to them becomes much easier.

Now that you know what a lead capture/squeeze page is and what it does, you can take a look at a set of high converting and professionally-designed lead capture/squeeze page templates. You want to have your lead capture page design like these templates...