Landing Page Automation -- The 3 Biggest Mistakes

What exactly is landing page automation?

To answer that question, you first need to understand what a landing page is.

A landing page (commonly known as squeeze page), in its bare essence, is simply a page where the one and only objective is to collect visitors’ contact information, typically in the form of their email address. This is called list building.

Now that you understand what a landing page is, let’s talk about landing page automation. Landing page automation means automating your list building process so that everything works seamlessly in the background even when you are doing nothing. In other words, you let technology automates your tasks.

Allow me to point out 3 biggest mistakes when it comes to landing page automation:

The first one of the three biggest mistakes people make when it comes to landing page / squeeze page automation is NOT using a professional email autoresponder service to deliver their emails.

This is important since email deliverability is crucial if you want your message and offers to be noticed by prospects. To avoid this issue you'll want to use a professional email autoresponder service like Aweber or GetResponse.

Second, not using dobule op-in policy for your email campaigns.
This can be a crucial point since you might be accused of spamming your subscribers (even though you did not since they voluntarily give you their email). Using double opt-in policy decreases the likelihood that you are going to receive spam complaints.

In order to avoid the bad results of this typical mistake you will want to of course use double opt-in policy -- make your subscribers confirm their intention of joining your newsletter.

And finally, not giving subscribers a reason to open your email.

This issue occurs when you don't tell them the benefits of what they are going to get in your confirmation email. The way to avoid this is to tell them the benefits of what they are going to get when they confirm their email.

Make sure you don’t commit these 3 mistakes the next time you create your landing page / squeeze page. To save time and hassle creating your landing page / squeeze page, you can use these professional templates.

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